How Zappos And Nordstrom Use Convenience To Create Confidence

In Daily Commute by MR Magazine StaffLeave a Comment

Convenience is one of the powerful customer service and customer experience differentiators. Adding the concept of convenience into your service and experience strategy is a powerful way to disrupt a competitor, if not an entire industry. There are many ways to integrate convenience into the customer experience, and this article is going to focus on the “post-purchase” experience. I had a chance to talk with Amit Sharma about this concept. Sharma is the founder and CEO of Narvar, a company that helps brands and retailers “build lifelong relationships beyond the ‘buy’ button.” Their clients include Neiman Marcus, Crate & Barrel, and Sephora just to name a few. Sharma understands how to deliver a customer experience that creates loyalty. Read more at Forbes.

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