WU WEAR CLOTHING BRAND TO RELAUNCH FOR HOLIDAY 2017
Robert Diggs (pka Rza) and Oliver Grant (pka Power), two of the original founders of the Wu-Tang Clan, announced today that they are partnering with Live Nation’s Merchandise division to relaunch the hip-hop group’s legendary Wu Wear clothing brand, which was originally launched in 1995 and discontinued in 1998.
The revitalized line will include re-releases of classic designs as well as items that represent an updated aesthetic that still stays true to Wu Wear’s roots. In order to maintain the authenticity and DNA of the original Wu Wear, Power has been brought on to serve as the brand’s “Historic Creative Consultant.”
Select pieces will be available at retail for the 2017 Holiday season, and a full fashion line launching in Spring/Summer 2018 during the Wu-Tang Clan’s 25th Anniversary of the brand and the classic album “Enter the 36 Chambers.” The line will be available at select major retail chains internationally.
“Just like Wu Tang Clan’s Music, Wu Wear Brand has stood the test of time for the primary fact of its uniqueness,” said Rza. “Being a sound and style that’s hip hop in its foundation, it has evolved to be a subculture of its own. The spirit and swag that the brand invokes has been inspirational to multiple generations across a diverse spectrum. Although there have been pirates who’ve sought to imitate the brand, there’s nothing like the real thing and this official relaunch by the founders will be just that – ‘The real Wu Wear/Wu-Tang brand.'”
