WOOLMARK TO TEAM UP WITH MINI ON TRAVEL COLLECTION
United by clever design, innovation, and the nurturing of emerging designers, The Woolmark Company and Mini have announced a new partnership for 2018.
The partnership will see the creation of a Merino wool travel collection, developed by three Woolmark design partners and commercialized by Mini. The Mini x Woolmark travel collection will be unveiled at Pitti Uomo 94 in Florence this June.
“Mini is all about iconic design and an urban lifestyle,” said Esther Bahne, head of brand strategy and business innovation at Mini. “Like The Woolmark Company, we have a sharp eye for quality and the courage to challenge conventions. We are therefore looking forward to joining forces and working together with a new group of innovative young designers.”
“This partnership with Mini will allow us to join forces with a global brand that shares our core values in nurturing young design talent,” added Stuart McCullough, managing director at The Woolmark Company. “The collections created by the designers will no doubt showcase innovative design with wool’s technical benefits, resulting in wool-rich pieces for the urban nomad.”
