AsktheExperts

Will spring sales be as slow as March?

In Features, Merchandising, Opinions by Steve PruittLeave a Comment

AsktheExpertsQ: March sales have been soft, and the continued cold weather isn’t helping. Does this mean the rest of the season is going to be flat?

A: You’re right, March started out slow, but we anticipated this. Sales should improve later this month, once trunk shows are underway and your spring marketing kicks into gear.

We expect low, single-digit gains for this quarter, of around 2 to 3 percent, with an uptick coming in the second quarter. Stay positive and focused on your spring promotions, and if all goes well you will see improvements later in the month.

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