Prep lifestyle brand Vineyard Vines has announced a new partnership with the five-time Super Bowl champion New England Patriots. Paying homage to its New England roots and love of football, Vineyard Vines will serve as the Official Style of the New England Patriots and their iconic home stadium, Gillette Stadium, where the brand will also have digital LED signage within the stadium bowl.
The smiling pink whale brand will also launch a dedicated Patriots-themed collection of clothing and accessories for men, women, and children during the 2018 and 2019 seasons, which will be available at vineyardvines.com and in select Vineyard Vines stores, including the brand’s newly opened pop-up shop located at Patriot Place next to Gillette Stadium. Kicking off in 2019, product will be sold in all kiosks in premium seating areas of the stadium.
“We are proud to partner with the Patriots and their outstanding organization to be the Official Style of the Patriots and Gillette Stadium,” said Ian Murray, co-founder and CEO of Vineyard Vines. “The Krafts are true entrepreneurs and as entrepreneurs ourselves we are inspired by the organization they’ve built. This partnership is also a great complement to both our role as official style of the Boston Red Sox and within the NFL our licensed product collaborations with all teams.”
“As a proud New England brand, we couldn’t be happier to partner with the beloved team, furthering our involvement in Boston, a winning and vibrant city that we love,” added Shep Murray, Vineyard Vines CEO and co-founder. “We are thrilled to be able to work with a team in a deeper way and share our love of the sport through this partnership.”
“We are thrilled to partner with a brand that shares our deep New England roots and entrepreneurial spirit,” said Murray Kohl, vice president of sales for Kraft Sports + Entertainment. “For the past 20 years, Vineyard Vines has reminded us that every day should feel this good in iconic New England-styled apparel and now our fans can enjoy looking this good, too.”