VILEBREQUIN INKS GLOBAL PARTNERSHIP WITH (RED)
Luxury swimwear company Vilebrequin has announced a long-term global partnership with (RED) that will see the launch of exclusive co-branded product, with every item sold contributing money to The Global Fund to fight AIDS.
Launching ahead of World AIDS Day, December 1st, the (Vilebrequin)RED Moorea swim trunk infuses the brand’s classic men’s suit with (RED)’s signature deep crimson and cropped Vilebrequin logos for bold graphic interest. The design comprises Vilebrequin’s exclusively developed, soft touch polyamide fabric and features an elastic waistband with drawstring, three pockets, and a fast-drying cotton-polyester inner brief. The logo orientation and placement will vary on each swim trunk, making each and every piece 100 percent unique.
Available for the holiday season, this is the stylish gift that gives back. A portion of the proceeds from the sale of each (Vilebrequin)RED Moorea swim trunk will directly support HIV programs in sub-Saharan Africa through The Global Fund. Since 2006, (RED) has raised more than $500 million, and Global Fund grants supported by (RED) have impacted nearly 110 million people through HIV prevention, testing, treatment & care services, as well as education programs.
Beginning December 1, Vilebrequin’s digital platforms and social channels will turn red and promote the message “Shop (RED), Save Lives” encouraging users to support (RED)’s fight to end AIDS.
“We have been deeply inspired by the power of the (RED) movement,” said Vilebrequin CEO Roland Herlory. “Now we hope to contribute in our own way by encouraging our passionate consumers to help us effect change with every purchase. Not one of us should rest until AIDS is history.”
“It is poetic that as France prepares to host the sixth Global Fund replenishment in 2019, Vilbrequin – an iconic, stylish French brand with a long history – steps-up to join (RED) and further the fight to end AIDS,” added Deborah Dugan, CEO of (RED). “Thank you, Roland and all at Vilebrequin for bringing your creativity, smarts and heat to this important fight.”
The (Vilebrequin)RED Moorea swim trunk will retail at $280 and will be available at select global Vilebrequin boutiques and Vilebrequin.com, as well as select retailers including Amazon.com/RED.
Images courtesy of @everettwilliams and @nicholasscarpinato for Vilebrequin.
