VICTOR HERRERO NAMED GUESS? CEO
Cofounder and current CEO Paul Marciano announced yesterday that Victor Herrero will succeed him in that role starting in August. In addition, Marciano will replace his brother Maurice Marciano as executive chairman of the board but will remain as chief creative officer. Maurice will remain a director, and has been named chairman emeritus.
Herrero comes to Guess? after serving as the head of Asia Pacific for Inditex Group, the giant Spanish parent company of Zara and Massimo Dutti. He began working there 12 years ago in Europe.
“Maurice and I have been working with the board for over a year now to select the right candidate to be my successor as chief executive officer of Guess?,” Paul Marciano said in a statement. “The most important criteria in our view are the understanding of our brand, which will celebrate its 35th anniversary next year, the complexity of our business being in over 90 countries with more than 25 categories of products, and having a deep understanding of the changing environment of the retail world. We believe that Victor is the perfect top executive because, in addition to his entrepreneurial spirit, he has unparalleled experience in building a large business in Asia, he has a deep understanding of the current world of retail, and he is extremely knowledgeable in best in class sourcing and supply chain.”
Guess? is headquartered in Los Angeles.
