VF Corporation has announced the appointment of Arne Arens to the position of global brand president for The North Face, effective immediately. In March of this year, Arens was named vice president and general manager at The North Face Americas. He will continue to report to Scott Baxter, vice president of VF and group president of Outdoor & Action Sports Americas.
Since joining VF in 2010, Arens led The North Face brand in EMEA where he oversaw sales, marketing, merchandising, product development and direct-to-consumer activities. In his most recent role as general manager of the Americas, he managed the brand’s Americas business and strategic initiatives for sales, merchandising and the direct-to-consumer business.
Prior to joining VF, Arens worked at Nike in Europe, where he spent eight years in marketing, sales and category roles. Before Nike, he served in consulting roles across a range of industries and geographies.
“Arne has continuously demonstrated his strong leadership skills and ability to drive value for The North Face brand,” said Baxter. “I am confident that Arne’s passion for and deep understanding of the outdoor marketplace, coupled with his management expertise and operational agility, make him ideally suited to unlock new opportunities and accelerate growth for The North Face around the world.”
“I am honored to lead the global direction for the world’s most authentic and iconic outdoor brand,” added Arens. “The North Face brand teams work hard every day to inspire people to explore the outdoors and equip them with innovative products. With our new strategic focus and operational rigor, I know that together we will guide the brand into our next phase of global growth.”