URBAN OUTFITTERS TEAMS UP AGAIN WITH ALPHA INDUSTRIES ON NEW COLLECTION, CAMPAIGN
Urban Outfitters and Alpha Industries have unveiled their latest collection and campaign together: Alpha Industries + Urban Outfitters featuring R&B duo Majid Jordan. With their sophomore album “The Space Between” dropping this month, the OVO Sound artists gear up for the fall season in the Urban Outfitters exclusive jackets. The editorial, shot by Daniel Shea in Majid Jordan’s home base of Toronto, is clean and airy, giving space for the fresh talent and product to shine through.
The six-piece assortment consists of a back patch bomber, a photo patch bomber, an embroidered rose sleeve bomber, a lips-illustration bomber, the classic hooded MA-1 bomber, and an elevated B3 sheepskin bomber. The nylon jackets range from $169 – $199 with the sheepskin leather jacket available at a higher price point of $1,299.
“Alpha has been a key partner with UO for many years,” said Colby Black, general merchandise manager of men’s apparel and accessories for Urban Outfitters. “In autumn/winter ‘17, we are excited to showcase the newest evolution of bomber jacket designs that were developed in partnership between Alpha and UO. The collection includes removable hoods, graphic adornments, and contrast stitching.”
The campaign is now live on urbanoutfitters.com and within select Urban Outfitters stores across North America, and will live across all UO social and web platforms.
