URBAN OUTFITTERS AND ADIDAS ORIGINALS CELEBRATE ‘WE THE FUTURE’ CAMPAIGN

Adidas Originals
by Stephen Garner Aug 29, 2016
Adidas Originals x Urban OutfittersAdidas Originals x Urban OutfittersAdidas Originals x Urban OutfittersAdidas Originals x Urban OutfittersAdidas Originals x Urban OutfittersAdidas Originals x Urban OutfittersAdidas Originals x Urban OutfittersAdidas Originals x Urban OutfittersAdidas Originals x Urban OutfittersAdidas Originals x Urban OutfittersAdidas Originals x Urban Outfitters
On Thursday, August 25, Adidas Originals and Urban Outfitters hosted an immersive concert experience in celebration of the ‘We the Future’ collaborative campaign at the Mack Sennett Studios in Los Angeles.

The concert featured performances from Phantogram, River Tiber, Remy Banks and a special DJ set by Andre Power. The event featured an interactive virtual reality experience, offering guests an opportunity to create 3-D portraits that were then projected onto a wall-sized digital canvas.

The ‘We The Future’ Campaign features a digital look-book shot by influential photographer Petra Collins featuring a cast of 19-models comprised of activists, writers, designers, stylists, artists, photographers, musicians and illustrators who are shaping the future of our cultural landscape, defining style and signaling a new wave of budding creators.