Japanese fast-fashion retailer Uniqlo has announced a new collaboration with Italian luxury brand Tomas Maier, famed worldwide for its casual yet designed lifestyle concept.
The new Tomas Maier and Uniqlo collection is for men and women and will be available at Uniqlo stores worldwide and at uniqlo.com in early summer. The range infuses the “time off” and “escape” philosophy of the Tomas Maier brand into LifeWear, which embodies Uniqlo’s commitment to quality fabrics, technology, and functionality.
“The concept of my brand is based on simple, yet sophisticated designs,” said Maier. “Tomas Maier is all about clothes for time off – a way for people to enjoy a much-needed escape from some of the complexities of modern living. I am confident that we were able to incorporate Uniqlo’s remarkable technologies and expertise successfully into our collaboration line, which I hope can help people to relax and get away from the hustle and bustle of daily life.”
“LifeWear embodies our belief that individuality comes not from clothes, but the people wearing them,” added Yuki Katsuta, group senior vice president of Fast Retailing and head of global research and design at Uniqlo. “That’s why we devote our energies to creating clothes that people will enjoy and value for a long time. Uniqlo and the Tomas Maier brand share a long-held philosophy of including contemporary touches in casual clothes that are made from quality fabrics and are comfortable to wear. Our first resortwear collection marks a new stage in the evolution of LifeWear and adds a splash of summer fun to people’s lifestyles.”