TRAUB CAPITAL INVESTS IN CUSTOM BRAND KNOT STANDARD
Traub Capital, the private equity investment arm of Marvin Traub Associates, has invested in Knot Standard, a five-year-old New York-based custom menswear brand. Knot Standard founders, CEO Matt Mueller and president John Ballay will continue to retain a significant stake in the company. The details of the deal were not disclosed.
Knot Standard creates luxury custom suits, shirts, pants, outerwear, and casual clothing. It sells its clothing online, in worldwide showrooms with personal stylists, and to leading companies and sports teams. Using innovative technology to obtain the perfect measurements and a global infrastructure of digital tailoring, Knot Standard provides bespoke men’s clothing at attainable prices. As a strategic investor, Traub is providing capital to further Knot Standard’s significant growth and continue building the company’s brand and business channels.
As part of this effort, the Company plans to open five new showrooms in 2016. Two of the locations will be in Los Angeles and San Francisco respectively, while the other three showrooms will be opened in attractive secondary markets across the Northeastern and Southwestern regions of the United States. In addition, the company will execute new marketing initiatives, increase product categories, and further develop its innovative e-commerce platform.
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