TOMMY JOHN EXPANDS APPAREL OFFERING WITH LABS LINE
Premium men’s underwear company Tommy John has announced the launch of Tommy John Labs, and the debut of the brand’s collection of men’s apparel.
With the launch of Tommy John Labs, the company debuts four new Tommy John styles; the performance tech quarter-zip, the lightweight performance pant, the quick-dry henley and the quick-dry hoodie. Tommy John will continue to launch new Tommy John Labs products seasonally, along with further developing the brand’s collections of premium men’s underwear, undershirts, socks and t-shirts.
“Tommy John was born with the idea to make men more comfortable,” said Tom Patterson, founder and CEO of Tommy John. “We started with innovating outdated undergarments and now see an opportunity to expand beyond that into casual wear while maintaining the same fundamental focus on fabric, fit and functionality.”
“We are a problem solution based brand committed to keeping men comfortable in their daily lives,” added Josh Dean, CMO of Tommy John. “We are launching Tommy John Labs as a platform to go beyond our core business and offer smart solutions that eliminate distractions men face with malfunctioning apparel. We’re excited to see where that takes us.”
