TODD & TARGET THINK LOCAL WITH NEW COLLECTION
A new collaboration between Target and menswear designer Todd Snyder that launches next week is a neat reminder that “there’s no place like home.”
Dropping in 15 Boston-area Target stores–including the Fenway CityTarget in the heart of downtown–on Wednesday, the Local Pride by Todd Snyder collection champions hometown dignity with city-specific apparel, accessories and other products.
Boston is first city to be spotlighted. The Beantown-themed offerings include a men’s T-shirt that says WICKED SMAHT and another honoring legendary Boston Red Sox player Carl “Yaz” Yastrzemski. Following the Boston launch, the collection will land in markets on a rolling basis, including San Francisco and Chicago later this year, followed by Los Angeles, San Diego and Minneapolis in early 2016. Further expansion into other cities is planned for later in 2016. The products will also be sold on Target.com soon.
The Local Pride collection will be refreshed with new items each season.
“This collection is about the sense of discovery,” Snyder said in a statement. “We want to be your tour guide, showcasing the unique aspects of the local cities. I have visited some of the coolest spots and spoken to a lot of locals in each city that helped me design original, exclusive and fun designs.”
Snyder, an Iowa native who now lives in New York presented his spring 2016 collection at New York Fashion Week: Men’s this past Tuesday.
