American designer Todd Snyder has opened his first-ever full-line New York City flagship today in Manhattan’s Flatiron district.
The new 4,500 square-foot store, located at 25 Madison Square North on 26th Street, is described as an “urban boutique meets gentleman’s general store” that will offer Snyder’s apparel alongside curated selections from partners including: Champion, Timex, Mackintosh, Globe Trotter, Tricker’s and Alden. And, through a new partnership with antique gallery 1stdibs, the store will feature a curated assortment of standout gifts, art and furniture on a rotating basis, available for a limited time for purchase.
In addition to the eclectic mix of goods offered, the store will house a Persons of Interest barbershop operated by Steve Marks; a café/bar helmed by Nick Morgenstern of El Rey Coffee Bar & Luncheonette; and shop-in-shops stocking Moscot eyewear and Aesop products.
Located just steps from the brand’s studio and headquarters, the space was designed in collaboration with James Mills, and mixes traditional homegrown elements with inspiration from Snyder’s travels in Europe. Guests will be welcomed by a handsome façade detailed with vintage brass door handles sourced in London from Anthony Outred Antiques. Inside, collector-quality modern and midcentury furniture set the easygoing yet elegant tone. British Artist Luke Edward Hall, fresh off collaborations with Christie’s, Burberry and Liberty London, created the opening visual installation; limited edition, signed and numbered prints will be available exclusively in the store. Additional design touches include lighting from Apparatus Studio, custom flooring from LV Wood and vintage rugs from ABC Carpet & Home.
The café/bar area features custom-designed terrazzo floor by New York-based artist Zackery Tyler, a vintage 1960’s Italian chandelier and vintage Thonet chairs. The Persons of Interest barbershop-in-shop, where customers can drop in for grooming, is decked out with classic Jo Hammerborg Nova pendant lights and bespoke barber chairs made in Japan.
Launching in-store is Snyder’s Made in the USA Black Label suiting collection, and the Made in Canada White Label suiting collection. A built-in Tailor Shop provides convenient customization while nodding to Snyder’s own start in the business, as a tailor’s assistant at the Iowa haberdashery Badowers. Also launching in-store is Snyder’s brand new Selvedge Denim collection. Made in Los Angeles from premium Japanese and American selvedge fabrics, the denim collection features a range of hand-finished washes with a worn-in look, and a perfectly tailored fit for every guy.
“Every collection starts with inspiration from the worlds of art, architecture and design, made to fit the modern man and his lifestyle,” says Snyder. “We created the New York store to embody that lifestyle down to the smallest detail, all hand selected from resources and vendors we love, many via our new partners at 1stdibs. It’s not just a clothing store – it’s a great place to come for a seasonal wardrobe upgrade with a personal stylist, to get fitted for your next suit while enjoying an espresso or a beer, or to hang out with friends while getting a haircut and a shave.”