Todd Snyder

TODD SNYDER GOES TO PALM SPRINGS FOR SPRING CAMPAIGN

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Menswear designer Todd Snyder has launched the brand’s spring 2018 campaign starring actor Matt Bomer, his second campaign for the brand.

Photographed by Matthew Brookes, Bomer embarks on a Palm Springs journey inspired by American novelist Jack Kerouac and the call of the open road. There, a few hours’ drive from Los Angeles — the birthplace of Snyder’s selvedge denim and new Made in LA tee program — Brookes captured the collection’s pack-and-go attitude against the backdrop of the Marmol Radziner Desert House, a modern oasis with hot springs access and mountain views. Outfitted in lightweight layers, summer suiting, and easygoing essentials, Bomer makes a strong case for making a break for it — in style, of course.

“I’ve always loved traveling to California, and I was really excited to shoot the new collection in and around Palm Springs, with its amazing fusion of midcentury modern architecture and raw, natural beauty,” said Snyder. “It was great to have Matt Bomer back to take the trip with us — he’s part of the TS family, and hopefully it’s the second of many more collaborations.”

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