Menswear designer Tim Coppens will present his fall/winter 2017 collection on Wednesday, January 11 at Pitti Uomo 91. In an effort to further engage with his followers, Coppens will exclusively stream the show on his Instagram, @timcoppens, using the Live feature.
As one of the first designers to stream their show using this technology, which launched in the United States in early December, Coppens will give his followers behind the scenes access and an opportunity to view the show in a raw and direct way.
“I am really excited to give my followers the opportunity to view the show on Instagram Live,” said Coppens. “The idea came about as I was thinking of more ways to engage using social media, which is something I plan to focus on this year. Streaming the show in this way, really gives me the opportunity to show my followers who I am and what my brand stands for in an authentic and personal way. “
The show will be viewable on Wednesday, January 11 at 2pm EST. In order to access the live stream you must follow Tim Coppens on Instagram.