Scandinavian tailoring brand Tiger of Sweden has appointed Christoffer Lundman as head of creative and design, effective June 1.
Lundman has almost two decades of design experience, most recently as design director at Burberry, and has previously held senior roles with Tom Ford and Acne. In his new role Lundman will take overall creative control of the brand’s men’s, women’s and jeans lines, aligning them under one shared creative identity for the first time.
“As a Swede himself, Christoffer fully understands the importance and history of Tiger of Sweden to Scandinavian fashion,” said Per Hakans, marketing director for Tiger of Sweden. “This twinned with his undeniable talent as a fashion designer makes for an incredibly exciting time to be part of the brand. I am sure his vision with the brand DNA will further build Tiger into a new and innovative future.”
Lundman will debut his first collection for the brand this summer for the spring/summer 2018 season.