THE TIE BAR TO OPEN PHILLY STORE, LAUNCHES DRESS PANTS
Menswear brand The Tie Bar has announced it will be expanding to Philadelphia with a brand-new store set to debut this April. Located at 1527 Walnut Street along the ground floor of The Beacon apartment building, the brand’s latest storefront will become its first permanent brick-and-mortar home in the city. The newest location will join both the brand’s existing hometown Chicago flagship and downtown Loop store, along with its recent regional store openings in Boston and New York.
“We couldn’t be happier bringing The Tie Bar to Philadelphia, it’s a rapidly growing market for us and offers so much potential to expand our in-person business,” said Allyson Lewis, CEO of The Tie Bar. “Our existing stores continue to buck the retail trends of late, providing our clientele a unique in-person shopping experience while remaining profitable for the brand. An aggressive retail strategy was essential to our further growth this year and it made perfect sense for that to include Philadelphia.”
In other Tie Bar news, the brand has launched its first collection of dress pants, both online and in its four (currently opened) store locations. Comprised of five essential dress pants, loyal fans of The Tie Bar will now be able to sport the brand from head to toe for the first time at both a competitive price ($75) and at the premium quality they’ve come to expect from the brand.
Each dress pant will be available in two fits for every guy: Trim and Athletic which are both modern, tailored fits with just the right amount of stretch (97 percent wool and 3 percent spandex). Choose between five classic color options (black, charcoal, classic navy, bright navy, light grey).
“Over the years our customers have grown with us, viewing The Tie Bar as not just the go-to destination for accessories but as a style authority and trusted source for apparel as well,” added Lewis. “When we first expanded into apparel with dress shirts, the response from our customers was incredible, with the category quickly becoming a driving force for our business. Launching dress pants were the natural next step to take, allowing the brand to further grow into a one-stop shop for our customers. We couldn’t be more excited to hear what they think.”
