Tailored Brands has announced the appointment of Carrie Ask as brand president of Men’s Wearhouse and Moores. Ask will report directly to Tailored Brands’ executive chairman Dinesh Lathi, and will oversee the combined $2 billion omni-channel business that includes nearly 900 stores across the U.S. and Canada and sees roughly 40 million annual e-commerce visits.
“Carrie has a strong track record of delivering consistent sales growth across multiple retail categories and channels,” said Lathi. “Behind Carrie’s success is her passion for the customer and her ability to develop innovative solutions to adapt to today’s rapidly evolving retail landscape. We look forward to leveraging Carrie’s deep retail experience with global lifestyle and big box brands to lead Men’s Wearhouse and Moores to new heights.”
“Men’s Wearhouse and Moores represent market leading brands known for delivering personalized service that help men feel confident and love the way they look,” remarked Ask. “I am passionate about overseeing the customer experience from end-to-end as brand president of Men’s Wearhouse and Moores, and working with the teams to attract new customers, increase our market share and accelerate profitable growth.”
Ask joins Tailored Brands from Levi Strauss & Company (LS&Co), where she was executive vice president and president of global retail. At LS&Co, Ask oversaw more than 2,900 retail stores in 30 countries and partnered with the global e-commerce team to define and deliver a seamless direct-to-consumer experience. Previously, she was vice president and general manager for Nike stores North America at Nike. Also, at Nike, Ask held the position of vice president and general manager for global retail at Converse. Ask also served in executive leadership roles at Petco, Target, and BC Natural Foods.
Scott Norris will step into the position of chief merchandising officer for Men’s Wearhouse and Moores. Norris has been with the company since 1995 in progressive merchandising roles before becoming brand president of Men’s Wearhouse and Moores in 2014.
Lathi said, “Under Scott’s leadership, Men’s Wearhouse and Moores built exclusive labels and developed innovative partnerships that created customer loyalty and drove strong top-line growth and profitability at these brands.”
“I look forward to partnering with Scott and benefitting from his strong merchandising expertise and deep knowledge of the customer as we build on the momentum in the Men’s Wearhouse and Moores businesses created by personalized custom suiting and trend-right product assortments that our customers demand,” added Ask.