The brand has eliminated the individual brand president positions and that Stacia Andersen, brand president of Abercrombie & Fitch and Abercrombie Kids, will be leaving the company.
The partnership will integrate the iconic apparel brand with global sbe properties through a series of bespoke co-branded events and pop-up shops at selected properties.
Entitled ‘This is the Time’, the campaign draws from the brand’s heritage of adventure and exploration, and taps into its core 21-24-year-old target customers’ focus on experiences.
This boutique, which is 4,860 square-feet in size, is the first of seven that will be built this year and provides the customer with a new vision of the brand.
The company will introduce a completely redesigned website, all-new digital advertising across video streaming websites, music platforms, and social media to help cater to today’s consumers.
Stacia Andersen has been appointed brand president of Abercrombie & Fitch and Abercrombie kids, and Kristin Scott has been appointed brand president of Hollister Co.