Cold weather helped, but innovative product, lighter weights and value made for a successful season. A bit less price-cutting would improve the bottom line.
Retailers need to use the outerwear category to drive traffic says Steve Pruitt.
Outerwear was an important category this season, and we saw even more salable styles for fall 2015 during Las Vegas market.
Warm weather hasn’t stopped most retailers from being optimistic about the tailored outerwear business.
Based on early fall 2012 selling the key word in outerwear is items.
A reader asks our merchandise planning expert, Steve Pruitt, “Winter weather didn’t really come to my area, and now I am left with more winter goods than usual. What should I do to get rid of them?”