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Knit Ties: A Hot Trend or a Small Niche?

In Features, Merchandising by Harry Sheffnot open


Knit ties have done well editorially but haven’t quite broken into the mainstream. We asked several brands how they see the trend. At the January trade shows, a half dozen brands were excited to show me something new: knit ties. Culturata, an Italian-made brand known for sport shirts, introduced knit …