To celebrate Djokovic’s signing, Lacoste has created a new tennis line named after the player where he will debut it at the 2017 French Open.
As part of this partnership, Lacoste has designed a capsule collection of polo shirts in blue, white and red for Club Med resorts.
The 2017 Miami Open collection combines both technical and lifestyle components in a variety of products for men, women and children.
In his new role, Boury oversees all marketing communications, advertising, public relations, social media, visual merchandising and trade and retail marketing efforts for the North American market.
The International Team players will don blue and gold as the prominent colors to mirror their Presidents Cup team flag, while the U.S. Team’s collection draws its inspiration from the American flag.
As part of the Lacoste Golf Team, Berger will provide the brand with great visibility across various tournaments worldwide throughout the partnership.
Lacoste will sponsor the biennial event through 2025, and this marks the first time in Presidents Cup history that one brand has provided apparel for both teams.
Here we take you backstage of the show for an up-close look at some of next season’s must-have pieces from Lacoste.
French lifestyle brand Lacoste has updated its 575 Madison Avenue location with an elegant new design and is set to open a new store at Westfield World Trade Center on August 16.
Before joining Lacoste, Wheeler most recently worked for Ralph Lauren, where served as the vice president of sales for the brand’s golf and tennis divisions.
Japanese retailer Uniqlo has appointed contemporary designer Christophe Lemaire as artistic director of the newly established Paris R&D Center and the new Uniqlo U line.
Lacoste, Lucky Brand and Under Armour have joined the list of retailers who will open stores at the expanded Disney Springs at Walt Disney World Resort in Orlando, Florida.
Global beauty company Coty Inc. has confirmed that 10 Procter & Gamble fragrance licenses will transfer to the company upon regulatory approval including, Hugo Boss, Gucci and Lacoste.
Professional players joined the crocodile brand for free tennis lessons on Sunday.
William Buckley reports from his third day in Lima, Peru, which included a tour of the Creditex factory where they spin some of the finest Pima cotton in the world, print rolls and rolls of fabric and manufacture garments for some of the biggest apparel companies in the world.
William Buckley samples Peru’s famously luxurious fibers — vicuña, alpaca and guanaco — at the Peru Moda trade show in Lima.
By Erik DeFruscio J. Crew is adding menswear to its women’s store on Madison Avenue. The menswear section will be in the downstairs of the Collection Store and will include shirting, suiting, knits and more. The company held an event yesterday, May 7th, hosted by Frank Muytjens, J. Crew’s men’s designer, …
As interest in fitness leaps, sprints and pivots ever onward, evidenced by industry catchwords du jour like “athleisure” and “athluxury,” or in ubiquitous social media speak like #instafit and #eatclean, the market for athletic apparel is expanding steadily. In step with demand, award-winning online retail destination Mr Porter launches a new athletic and performance category titled …
GQ and Lacoste Sport hosted an opening night cocktail party for their latest collaboration: a pop-up shop and gallery in NYC.
Elise Diamantini looks at Lacoste’s made in France capsule of knits and eyewear giant Luxottica’s latest collection of designer frames for brands like Dolce & Gabbana, Prada and Armani.
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