After a fall season without marketing, the big-and-tall retailer will reach out to customers this year, including resuming television advertising in April.
This marks the company’s first venture into the Canadian market with plans to open a second store in April.
The former Brooks Brothers executive will report to the company’s chief executive officer, David Levin, and will be the principal architect and leader of DXL’s digital commerce strategies.
The major omni-channel big and tall apparel retailer reported a 3 percent increase in total sales, due in part to growing brand awareness.
Destination XL Group, Inc., the Massachusetts-based specialty retailer of big and tall men’s apparel, today reported operating results for the fourth quarter and fiscal year 2015.
Destination XL Group, Inc. has appointed Nancy Youssef to the newly created position of senior vice president, international business development.
Total comparable sales increased 6.7%, on top of 7.0% in the prior-year quarter
CEO David Levin says that by increasing the number of smaller doors, DXL is entering secondary markets.