Q: I heard something in the news about Google’s mobilegeddon. What is mobilegeddon and how does is it relevant to my retail business? Jake Fell: Google and other search engines now provide superior search rankings to mobile-friendly websites. Search engines are also punishing sites that are not mobile-friendly with lower …
Q: What are the biggest finance-related challenges that prevent e-retailers from succeeding when they expand internationally? Neal Kaiser: Three things can hamper success for e-commerce retailers expanding to new global markets: displayed currency, shipping and landed costs. Not surprisingly, international customers prefer to see the price of merchandise in their …
Q: What are the best ways to optimize my site to provide a great experience for international customers? A: Localization is the best way to drive international ecommerce sales. Some of the most effective ways to do this are by offering native-language sites and local currency/payment options for customers. Providing …
Q: Which marketing channel generates the highest ROI for retailers? Jake Fell: E-mail generates the greatest return on investment for retailers compared to any marketing channel, according to industry researchers. E-mail may not be a shiny new object, but more than 90% of consumers still check their email at least …
A reader asks merchandise planning expert Steve Pruitt, “If business is going to be okay in the fall, are there any categories I should overbuy in?
E-Commerce expert Neal Kaiser explains why your business-to-business e-commerce site should provide the same experience as a direct-to-consumer site.
A reader asks marketing expert John Fell, “Should I be paying an SEO specialist to get more organic visits to my website?”
E-commerce expert Neal Kaiser: By integrating these systems you can meet customer expectations for an omni-channel experience.
Merchandise planning expert Steve Pruitt takes a question from a retailer who asks, “What advice can you give me on what makes a great buyer?”
E-commerce expert Neal Kaiser discusses strategies that will engage your site’s visitors and turn browsers into buyers.
E-commerce expert Neal Kaiser explains why it’s important that your e-commerce platform allows you to integrate, from supplier relationships to customer management.
A retailer asks merchandise planning expert Steve Pruitt, “The recent onslaught of winter storms has really put a damper on our business. What can I do to minimize the damage?”
E-commerce expert Neal Kaiser explains how to minimize cart abandonment on your e-commerce site.
Marketing expert Jake Fell talks about using automated marketing, like birthday and post-purchase e-mails, to drive retail sales.
Merchandise planning expert Steve Pruitt talks about the biggest mistakes that retail salespeople make and how to train sales staff.
Neal Kaiser, our new e-commerce expert, takes his first question: “Should I launch a direct-to-consumer e-commerce site for my apparel brand?”
A reader asks merchandise planning expert Steve Pruitt, “Is it reasonable to think that the improving economic activity will cause strong growth in apparel?”
An independent retailer asks marketing expert John Fell, “How do I make my email campaigns stand out among those from national chains and brands?”
A reader asks merchandise planning expert Steve Pruitt, “Do I run the chance of missing sales by not landing all my seasonal inventory early?”
Marketing expert Jake Fell explains what content marketing is and how it can help your store strengthen relationships and reach more customers.