STUTTERHEIM AND ALPHA INDUSTRIES TEAM UP ON NEW CAPSULE
Swedish premium rainwear company Stutterheim Raincoats has teamed up with iconic American outerwear brand Alpha Industries on a unisex capsule collection.
The collection is based on three classic Alpha styles: the MA-1 bomber, M-65 Fishtail parka and N-3B weather parka. All three reworked by the Stutterheim and Alpha design teams using Stutterheim’s Rubberized Cotton, incorporating premium European craftsmanship while keeping classic Alpha detailing such as the orange lining and sleeve pocket, now made rainproof.
“Alpha is a very fascinating brand with a rich history. It’s inspiring to see how they have managed to stay consistent in what they do for so long,” said Alexander Stutterheim, founder and creative director of Stutterheim. “We share a lot of views on the importance of simplicity and functionality when it comes to design. Our collaboration is a result of this, with pieces showing the great symbiosis of Alpha’s timeless, street-feel design, and Stutterheim’s contemporary, quality-focused way of working.”
”At Alpha, we like to work with people who are focused and have a true passion for what they do. Stutterheim is definitely doing both successfully,” added Matt Pantoja, VP Global Marketing at Alpha Industries. “Our mutual preference for utilitarian and timeless design makes this collaboration a perfect match. For us it’s inspiring to see some of our most iconic pieces being reinterpreted to offer protection against the worst kind of weather.”
The Stutterheim x Alpha Industries coats will be available in a limited quantity at stutterheim.com and in Stutterheim flagship stores in Stockholm and New York, alongside selected retailers globally.
