STANCE ADDS RACE CAR DRIVER DANIEL RICCIARDO TO ITS BRAND AMBASSADOR COLLECTIVE
Contemporary furnishings company Stance has announced the addition of Daniel Ricciardo as its newest “Punk & Poet”, the brand’s ambassador collective that unites a diverse community of creative originals from around the world. The Australian professional race car driver began his foray into his craft at just nine-years-old and has since earned a remarkable list of victories and achievements, solidifying himself as one of the most elite drivers on the grid.
As a brand that Ricciardo had already been wearing, and as a personality that Stance has long felt embodied its ethos, the relationship is a natural alignment between two partners that share similar passions of sport, art, music and design.
As a Punk & Poet, Stance will launch a limited-edition collaborative socks and underwear collection for Ricciardo in 2019, which will be available at Stance.com and Stance retail stores.
“Everyone knows he can drive, he’s one of the best drivers in the world right now. But what we love about Daniel is he is such a happy, positive person,” said Jeff Kearl, founder and CEO of Stance. “He’s a true original, and we are excited to have him as part of our brand family.”
“Stance genuinely reflects my lifestyle and the creativity of the brand is what drew me in, but the product quality is what got me hooked,” added Ricciardo. “The socks and underwear are next level in terms of comfort and fit, so being able to work with a brand that I already put on every day is going to be really fun.”
