SPONSORED PROFILE: BALDESSARINI OFFERS A STANDOUT DESIGNER COLLECTION FOR MILLENNIALS

by MR Magazine Staff Jan 13, 2017

Baldessarini’s fall 2017 designer collection is a standout line geared to the largest generation of male consumers in the history of the U.S. – Millennials. For this younger- thinking fashion consumer, Baldessarini offers great quality, fashion correct stand apart products that are not disposable. The label and longstanding international premium brand launches in North America this month with its fall 2017 collection.

The carefully curated collection offers accessible luxury menswear with prices that are pleasantly affordable. Baldessarini’s core features — uncompromising quality, exceptional materials, outstanding workmanship and a distinctive style, endure. These elements, powered by price-value stock services and replenishment, allow the retail merchant an opportunity to go after the 40 million Millennial consumers.

Silhouettes ranging from classic tailoring to casualwear are designed for ultimate comfort, aimed not at fast-moving trends but rather at becoming true companions and personal favorites. Innovative fabrics with a beautiful hand from Biella and Europe’s finest fabric producers are used almost exclusively. Classic pieces are rethought, reworked and modernized. The collection blends urban and outdoor influences, suiting and knitwear, formal tailoring and athleisure, natural and technical fibers, and innovative patterns and finishes. Tailored and unconstructed shapes offer a focused attention to detail in their manufacture including hand-sewn aspects.

Baldessarini provides the retailer a competitive “grab and groom” for the future new consumer. These products whether jeans or formalwear, and everything in between, gives the multi-brand merchant the vehicle to reach out to the future and bring in a whole new generation with products that are priced for, and geared to, their lifestyle.

Baldessarini’s fall 2017 collection can be found in the Vanguard’s Gallery section of MRket New York.