Specialty Retailers Are Upping Their Omnichannel Game

New research from L2 reports that 62% of retail brands now offer in-store inventory on product detail pages. The study, “Omnichannel: Pathways to Success” said the year-over-year number was up dramatically from 35% in 2016.  Of the sectors studied by L2, specialty retail brands made the most improvements in omnichannel competency, seeing a 75% increase in adoption of the analyzed site features. While 71% of retail brands use geolocation within their store locators, only 60% of those brands close the commerce loop by supporting the infrastructure for in-store pickup. Read more at Retail Dive.

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