SELFRIDGES TAPS BLOOD BROTHER FOR RAVE-INSPIRED CAPSULE COLLECTION
London-based contemporary menswear fashion brand Blood Brother has released a special capsule collection for the Selfridges “Music Matters” series, which takes a nostalgic look back on some of the most successful parties the store has hosted. Leaning on its brand ethos of togetherness, the parties Selfridges hold are a way of bringing together people and friends under one roof to celebrate and listen to music.
The 11-piece menswear collection consists of tees, hoodies and bag in a color palette heavily influenced by early nineties rave culture, featuring acid greens and bright pink, white, blue and black. The graphics feature a retrospective of rave and club night flyers, referencing previous nightclubs such as The Labyrinth Club in Dalston – the birthplace of The Prodigy – and archiving headliners such as Andre Lodemann and Sonny Fodera.
In response to the rate of music venue closures across the UK (an estimated 40 percent of London’s music venues have closed), Selfridges has decided to host a series of live gigs from a range of artists alongside music-inspired capsule collections from brands around the world.
