RYAN SEACREST AND MACY’S COLLABORATE ON RIO-INSPIRED COLLECTION

by Brian Lipton
Ryan Seacrest
Ryan Seacrest, courtesy of Macy’s

Macy’s and Emmy-award winning TV/radio host and producer Ryan Seacrest are collaborating on Ryan Seacrest Distinction Rio, an exclusive new fashion collection inspired by the sights and sounds of Rio de Janeiro, which will host the 2016 Summer Olympics. Seacrest will be hosting the late night coverage of the event on NBC.

The 13-piece assortment, which will be exclusively sold in 150 Macy’s stores and online beginning June 15, features a mixture of sportswear clothing and accessories that express a stylishly casual, easy vibe, including linen and poplin shirts, micro-pique polos, chambray shorts, a color-blocked baseball windbreaker,pique knitted blazer crushable fedora, canvas espadrilles, and casual duffle bag.

Ryan Seacrest Distinction Rio
A look from Ryan Seacrest Distinction Rio

“Rio de Janeiro is an effervescent city with an incredibly rich culture steeped in music, art and the celebration of life, making it an excellent host for the 2016 Summer Olympic Games,” said Durand Guion, vice president and fashion director of men’s. “The Rio capsule collection for Ryan Seacrest Distinction embodies this joie de vivre in a coolly sophisticated way, offering a range of trend-right designs perfect for discovering everything the famed city has to offer.”

“The Rio collection is a reflection of the city’s excitement, spontaneity, vibrant culture, and of course, the liveliness of the games,” adds Seacrest.