Robert Graham Launches Print Catalog
Lifestyle brand Robert Graham has launched a 44-page print catalog for spring 2014 featuring the entire collection. The catalog, a first for the brand, was created with the help of The World’s Smallest Ad Agency, a Connecticut-based firm. The catalog was shot by fashion photographer Sergio Kurhajec.
The print catalog will have a web-based counterpart, both on their site and mobile, in which consumers can click on photos to buy individual items.
“The activation of our first print Robert Graham catalog further exposes the brand to a wider consumer base, prospecting outside of our directly-operated retail stores and wholesale partners,” said CEO Michael Buckley.
“Based on the inspiration for the Capri Collection, the catalog reflects the captivating allure of the tiny sun-drenched island of Capri, along with a playful color palette including: eclectic prints, and patterns of royal blues, greens, purples, oranges, yellows and deep aquatic blues,” explained founder and chief creative officer Robert Stock. “The profusion of distressed prints, materials and handcrafted textures lends each piece a nuanced and indefinable dimension.”
