Retailers’ Efforts To Lure Shoppers To Stores With Experiences Still Missing The Mark
by MR Magazine Staff
Jun 21, 2017
Retailers are still coming up short on winning shoppers over with in-store experiences. More than one-third of shoppers said they “feel nothing” when asked about their initial reaction after shopping in stores, GPShopper found in its latest report, “Reality of Retail: Consumer Connection.” GPShopper’s study, which was conducted with research firm YouGov, asked roughly 1,200 U.S. adults what innovations — both digital and physical — they want retailers to incorporate in stores. See more at CNBC.
