REEBOK JOINS FORCES WITH LIL YACHTY TO CELEBRATE WORKOUT PLUS SNEAKER

In Schmoozing by Stephen GarnerLeave a Comment

On Wednesday, February 7, global fitness lifestyle brand Reebok joined forces with international rapper and brand partner Lil Yachty to host an unforgettable fashion and music experience celebrating the iconic Reebok Workout Plus sneaker and Reebok’s ‘Always Classic’ campaign.

The evening was a living representation of the eclectic culture upon which the Reebok Workout Plus was built, and featured a look into Reebok’s brand archive, a live musical performance by Lil Yachty, a dance performance by Meechie and Toosi, and a fashion presentation curated by stylist Rox Brown.

Held at Manhattan’s Classic Car Club, guests were treated to an experiential journey through the Workout Plus’ heritage. Lil Yachty joined his stylist and members of his ‘Sailing Team,’ JBans2Turnt and Kodie Shane, for a deeper look into what goes into their unique style choices. Brown demonstrated how to pair nostalgic style staples with the Workout, creating head-to-toe looks that stand out in today’s fashion landscape.

Earlier this year, Reebok Classic revealed its spring/summer 2018 campaign, “Always Classic,” that celebrates the brand’s most disruptive and authentic style pioneers – challenging them to step up to the global stage to define what “Always Classic” means to them.

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