PUBLISH BRAND AND ONITSUKA TIGER PREVIEWS NEW STYLES

by Stephen Garner

Publish Brand Onitsuka TigerContemporary streetwear brand Publish and footwear brand Onitsuka Tiger, the forerunner of Asics, have come together to present two deluxe executions of the new Colorado Eighty-Five MT Samsara model. They will launch at select retailers nationwide later this month.

“We are so privileged to work with such an iconic brand,” said Alex James, director of Publish Brand. “For this collaboration, we wanted to tap into the rich history of the Onitsuka Tiger brand and give one of their classic runners a modern update. The end result is a hybrid runner chukka designed for the urban explorer.”

“Publish Brand pushes the boundaries of design with its aspirational interpretations of classic styles,” said Cory Long, senior brand manager of Asics Lifestyle. “Together we have created something special for consumers and look forward to releasing the collaboration this spring.”