PUBLIC SCHOOL SOLIDIFIES MOVE TO PRE-COLLECTION CALENDAR WITH SHOW ON JUNE 7
Contemporary tailored sportswear brand Public School, led by Dao-Yi Chow and Maxwell Osborne, has solidified its move to align its runway shows with the pre-collection calendar with the announcement of its first show on June 7 in New York City. In this new step, the brand’s men’s and women’s collections will be shown together on the runway twice a year, starting this June and again this coming December. The collections will be called Collection 1 (pre-spring and spring) and Collection 2 (pre-fall and fall).
“Showing twice a year with both men’s and women’s in one show will allow us to really develop our ideas cohesively throughout the year and subsequently slow the entire process down. We can actually enjoy our collections as opposed to being tied to the calendar,” said Chow.
“When we launched women’s it was always the extension of the men’s collections,” added Osborne. “It was a collection that our female friends could enjoy without altering the men’s pieces to wear. We feel the similar design approach made more of an impact when we showed men’s and women’s at the same time.”
Public school will now focus on consumer-facing activity during fashion weeks in September and February.
Anthony Landereau, president of Public school added, “From a retail perspective, the objective is of course to always improve our performance and have the best sell-through, getting the goods early in the stores. It is also important for us to be mindful of how our different collections sit on the floor together. And having one common concept for collection one and collection two will certainly help our accounts build a more robust and visually impactful assortment.”
