Q: What kind of promotions should I be planning for fall to keep my sales up?
A: Concentrate on brand-building promotions, such as customer loyalty programs, online contests, and other interactive promotions. Remember, customers need to be engaged with promotions, not discounts. Promotions marry marketing with incentives, instead of just giving products away; they reward customers for loyalty and encourage them to evangelize for your brand.
Date answered: 09/09/2010
Question raised by: Bobby