PORSCHE DESIGN DEBUTS NEW WATCHES AT BASELWORLD
Porsche Design has introduced the “1919 Chronotimer” and “1919 Datetimer Eternity” collections, celebrating iconic German design, at Baselworld in Switzerland. The first models of the new “1919 Collection” will be available in Porsche Design stores around the world as well as in select watch retailers in May.
Porsche Design aims to link architectural design, sporty elegance, and performance with the debut of the “1919 Chronotimer.” The black-tinted sapphire crystal case back allows for a view of the energy-optimized Porsche Design Icon rotor and is available in pure or black titanium carbide coating, with a titanium or rubber strap.
Additionally, the “1919 Datetimer Eternity” features a real alligator leather strap, a gray-green face and a bronzed watch case that pays tribute to iconic design elements that can be found in the classic Porsche 356.
“There are many established companies that have positioned themselves successfully in the watch industry with technical elements or a sporty image,” said Dr. Christian Kurtzke, CEO of Porsche Design Group. “However, we see clear opportunities for a strong designer brand in the premium timepiece segment for men. That is precisely where we will position Porsche Design in the future – with the right mix of sporty elegance, function, technological innovation, and last but not least with an attractive price-quality ratio. Of course, we are not starting from scratch because we can build on our more than 40 years of timepiece history.”
