AsktheExperts

Planning business in an election cycle

In Features, Merchandising, Opinions by Steve PruittLeave a Comment

Q: My September business was okay, but now that we’re heading into an election cycle and the holiday season at the same time, what should I expect?

A: It’s too early to make predictions but I can say this: plan your business conservatively and focus on the fundamentals. This season is about blocking and tackling. Be on the defensive and ready to respond to whatever changes that may come.

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