PERRY ELLIS INTERNATIONAL TO DEBUT GUY HARVEY APPAREL COLLECTION AT SURF EXPO NEXT MONTH
Perry Ellis International (PEI) will debut its first collection of Guy Harvey lifestyle apparel for men, women, and children at this year’s Surf Expo, January 10 – January 12, 2019 at the Orlando Convention Center. The fall ‘19 collection is the first Guy Harvey product launch from PEI since signing a global licensing agreement (effective July 2019) with the artist, conservationist, scientist and entrepreneur Dr. Guy Harvey.
Visitors to the Guy Harvey booth (#1448 in the Boutique Section) at Surf Expo will see an expansion of Guy Harvey apparel in both the performance and lifestyle categories, including tees, technical fishing, headwear, sportswear, swim and layering. PEI will elevate the feel, fit and functionality of Guy Harvey apparel by using the advanced fabric technologies the company has become known for. Buyers can expect more new designs, colors and artwork than ever before.
“By combining great design with high-quality fabrics, this easy-to-wear collection gives you everything you need to be comfortable, whether you’re sportfishing, swimming or relaxing on the beach,” said Joel Blumenthal, president of PEI’s sportswear division.
Visitors to the booth will also see a display of Dr. Harvey’s iconic ocean-inspired artwork, all of which is available for potential wholesale opportunities. Through his art, apparel and merchandise, Dr. Harvey brings the wonders of the sea to everyday life in order to inspire the world to be better stewards of ocean resources and help save the seas for future generations. He continues his relentless pursuit to unravel the mysteries of the sea, traveling the world to better understand the habits and habitats of the marine wildlife he paints.
According to Dr. Harvey, “Perry Ellis International is an industry leader. The company’s expertise in lifestyle brands and experience across broad apparel product categories will expand our reach to new audiences.”
In addition to Guy Harvey apparel, a new line of Guy Harvey boating and coastal casual footwear will also be shown in the booth. As the new licensee for footwear, Jack Schwartz Shoes, Inc. will be offering sandals, boat shoes, and casual canvas shoes.
Through the purchase of Guy Harvey apparel and footwear, consumers can enjoy the undersea world in their everyday life and help save the seas for future generations. Both Perry Ellis International and Jack Schwartz Shoes will contribute a portion of the proceeds from their sales of Guy Harvey products to the Guy Harvey Ocean Foundation, a non-profit organization which funds scientific research and educational initiatives.
“We truly appreciate the support in our ocean conservation efforts,” said Dr. Harvey. “This is an incredible opportunity for both Guy Harvey Enterprises and the Guy Harvey Ocean Foundation.”
The apparel collection will be available at select department stores, sporting goods and specialty stores as well as online.
Interested parties are asked to make an appointment to see the collection at Surf Expo by contacting Michaelle Rodriguez at michaelle.rodriguez@pery.com or 305-873-1230.
