PERRY ELLIS INTERNATIONAL INKS DEAL TO BRING ORIGINAL PENGUIN DRESS SHIRTS TO MEXICO
Perry Ellis International has entered into a licensing agreement with Mariscal Moda Hombre to grant rights to design and distribute Original Penguin dress shirts and tuxedo shirts in Mexico. Distribution will begin at major department stores and upscale specialty stores in Mexico with a planned launch in fall 2018.
“We are enthused to welcome Mariscal Moda Hombre to the Original Penguin family,” said Oscar Feldenkreis, president and CEO of Perry Ellis International. “Mariscal Moda Hombre is a leading manufacturer of menswear, making the partnership an ideal collaboration for the company and our Original Penguin consumers.”
“With its unique fashion and styling, Original Penguin by Munsingwear’s dress shirts will be a welcome addition to the company’s portfolio,” added Ruben Marcos, president of Mariscal Moda Hombre. “Mariscal Moda Hombre looks forward to building a strong partnership with other Original Penguin partners in the country. We believe the dress shirt category will further cement the brand’s already strong presence in the Mexican market.”
