PELOTON TEAMS UP WITH FILA ON ITS FIRST ATHLEISURE CLOTHING CAPSULE
Iconic sportswear brand Fila has teamed up with fitness innovator Peloton to launch a capsule collection of men’s and women’s lifestyle apparel. The limited-edition styles are now available exclusively at Peloton’s online boutique.
The Peloton x Fila capsule features seven go-to styles perfect for wear before or after class, with options for both men and women. Additionally, the collection marks Peloton’s first collaboration to venture beyond performance wear into the athleisure space.
For men, classic warm-up suit detailed with stripes featuring a jacket ($90) and tearaway pant ($70) are offered, along with a color block lightweight windbreaker jacket featuring a pixelated pattern ($120).
“Peloton is thrilled to partner with Fila, an iconic brand beloved for decades that shares our commitment to innovation and creating exceptional products, for our first lifestyle collaboration,” said Jill Foley, VP of Boutique at Peloton. “Our members are at the core of all that we do at Peloton and it’s been exciting to expand our online boutique beyond performance wear, working with Fila to develop fashion-focused lifestyle pieces for our community.”
The Peloton x Fila line features a color palette of white and red, two hues that are synonymous with both brands, as well as black. Traditional Fila styles, such as track suits, were designed with updates including flare bottoms and pique knit fabrics. Pieces in the line also feature a dual-branded rubber patch showcasing both of the brands’ logos.
“Peloton is a revolutionary fitness technology company and we are excited to partner with the company for its first foray into the lifestyle apparel space,” added Jon Epstein, president at Fila North America. “We have created a collaborative collection that brings Fila’s aesthetic to Peloton’s dedicated and ever-growing community. With Fila’s heritage in style and sport and the Peloton consumer’s active lifestyle, it was a natural fit for both brands.”
