American sportswear brand Original Penguin has opened a pop-up store in Aspen, Colorado. It will serve as a sneak peek at its upcoming new store concept, which is based on a playful aesthetic that the company likes to call mid-century quirk.
Located at 555 East Durant Avenue next to the Aspen Mountain Club, the 800 square-foot store is designed with a fresh take on post-modern design all while keeping it quintessentially Original Penguin. Aspen-inspired finishes, like walnut wood textures against crisp white backdrops, are seen throughout the store.
“We are excited about the new store,” said Oscar Feldenkreis, president and chief executive officer of Perry Ellis International. “Not only is it in a strategic location that appeals to our core customer but it rounds out our efforts in building our retail vision for Original Penguin.”