ONLINE STYLING SERVICE STITCH FIX EXPANDS INTO MEN’S
Online personal styling service Stitch Fix has launched Stitch Fix Men, bringing its highly popular and successful women’s service to men in the U.S.
Stitch Fix Men will offer clients a mix of over 50 different denim and apparel brands, from up-and-coming labels like Threads for Thought, Descendants of Thieves, Flag & Anthem and Nifty Genius to recognizable brands like Mavi, AG, DL1961, 7 For All Mankind, 7 Diamonds, Grayers, Penguin, Jachs, and Scotch and Soda. Stitch Fix is also proud to introduce Hawker Rye, an exclusive brand available at launch, with additional exclusive brands forthcoming.
Sizes will range from XS through XXL, waist sizes 28-42, and inseams 30, 32, and 34. At launch, product assortment will include apparel as well as footwear and essential accessories like socks and belts.
“The launch of Stitch Fix Men will be the biggest thing to happen in the men’s apparel retail market in years,” said Julie Bornstein, chief operating officer of Stitch Fix. “By combining an expansive range of brands, styles, and price points with our seamless personal shopping service, we will transform the way men shop. With the help of over 3,000 Stitch Fix stylists and 75 data scientists, we are able to combine the art of personal styling with the science of machine learning, delivering a completely personalized wardrobe for our clients. This unique combination of art and science has fueled unprecedented growth and consumer love from women throughout the country. This new way of shopping seems to have deep resonance with men as well.”
“We heard loud and clear in our beta program that one of the most important things men look for is a perfect fit. We’ve collected dozens of points of measurement to develop best in class fits for our shirts, sweaters and pants,” said Chris Phillips, VP of men’s merchandising at Stitch Fix. “Hawker Rye is our take on modern American sportswear, featuring our essential washed shirts and everyday chinos. This blending of art and science ensures we are able to serve a wide variety of men looking for great, everyday pieces at an accessible price point.”
