ONES TO WATCH: THE UPSIDE
Living between New York and Hawaii and practicing yoga daily, The Upside’s founder Jodhi Meares identified a gap in the market for activewear informed by fashion. As a result, the Upside’s early ethos laid in establishing a bold brand that catered to sartorially sophisticated individuals who led demanding lives but cherished their training.
Now four years old, with stores in Bondi, Mosman, and Miranda, Australia, the Sydney-based men’s and women’s brand has landed stateside for the first time thanks to a collaboration with SoulCycle. In addition, the brand – which can be found across the globe in retailers such as Lane Crawford, Selfridges, Matches, Farfetch, Neiman Marcus and Net-a-Porter – is hoping to establish its own stores in the United States.
Top sellers for men include its core T-shirts and Redford Crews as well as its four-way stretch running shorts. (Retail prices range from $99 to $299). Coming up this season is a new collaboration with Sydney-based designer, and the brand’s newly-appointed men’s creative director, Sam Elsom and the launch of new camo technical shorts, yoga pants and T-shirts.
Working out won’t feel like work in these comfy and stylish outfits.
