ONES TO WATCH: RIDEAU

In Fashion by Brian LiptonLeave a Comment

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One of the hidden gems of NYFW: Men’s was the presentation by Rideau, a one-year-old American luxury contemporary brand, at the swanky SoHo House. Visitors were treated to a small, gorgeously crafted and often ingeniously textured collection, ranging from basic tees to intricate plaid suits to fur-and-leather coats, all of which showcase the singular vision of founder Dylan Granger. (Retails range from $90 to $2,540.)

“From the fashion behind punk rock to the designs of old Japanese Sakura jackets, travel and cultural history is where I find my inspiration,” says Granger. “I want this brand to convey and define who I am as a person while mirroring the decade and culture of this era. And I want my designs to reflect and convey a mood or feeling and inspire the wearer to feel the same. The most gratifying feeling for me during our preview for NYFW was the enthusiasm people showed just while looking at the collection.”

Rideau is manufactured in studios in both New York City and San Francisco, but would fit into any major metropolitan aesthetic, says Granger. “I can see it being worn at an art gallery in SoHo or a speakeasy tucked away in London’s Chinatown district. The company’s attempt to find retail partners is progressing well, says Granger, but for now, sales are concentrated through its own e-commerce site (ri-deau.com) and via the mobile app Spring. Still, no matter where you see it (or which season you’re looking at), you’re likely to fall for Rideau.

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