NORDSTROM TO ROLL OUT SMALLER STORES WITH NO MERCHANDISE, MORE EXPERIENCES
Leading fashion specialty retailer Nordstrom, Inc. has announced a new store concept. Dubbed Nordstrom Local, this is the company’s latest retail concept and neighborhood hub where customers can shop and access Nordstrom services in a central location. This brand new Nordstrom experience will launch in West Hollywood on October 3, on the same day as the company’s Westside Pavilion store relocation to Century City.
Located at 8401 Melrose Place, Nordstrom Local will have a 3,000 square-foot footprint – much smaller than an average 140,000 square-foot Nordstrom store. This service-focused concept store has no dedicated inventory – rather, customers who want to shop will have access to Personal Stylists, who can transfer merchandise in for customers, as well as a suite of convenient services like Buy Online, Pick-Up In-Store (available same-day), Alterations & Tailoring, Trunk Club services, manicure appointments and more. Customers will also be able to make returns at Nordstrom Local from Nordstrom stores, Nordstrom.com and Trunk Club.
“As the retail landscape continues to transform at an unprecedented pace, the one thing we know that remains constant is that customers continue to value great service, speed and convenience,” said Shea Jensen, Nordstrom senior vice president of customer experience who led the Nordstrom Local initiative. “We know there are more and more demands on a customer’s time and we wanted to offer our best services in a convenient location to meet their shopping needs. Finding new ways to engage with customers on their terms is more important to us now than ever.”
Nordstrom Local will have one styling suite and eight dressing rooms surrounding a central meeting space where customers can sit comfortably, enjoy a glass of wine or beer, and chat with their Personal Stylists. Customers will also find Alterations & Tailoring and Order Pickup at the entrance, and items can be hand-delivered to a customer’s car via Curbside Pickup.
