NIKE NAMES CRAIG ZANON HEAD OF GLOBAL BASKETBALL BUSINESS

by Stephen Garner

NikeNike, Inc. has named Craig Zanon as vice president and general manager of Nike Global Basketball, replacing Michael Jackson who has resigned from the company. The position is effective immediately and reports to Jayme Martin, vice president and general manager of Global Categories.

Zanon, a 27-year Nike veteran, brings deep experience and leadership to Nike’s basketball business, having previously led the category for seven years. In his expanded new role Zanon will not only run the Global Basketball category, he will also lead Nike’s strategic partnership with the NBA starting October 2017. In Global Basketball, Zanon will continue to develop the sport with consumers through innovative products, services and experiences, fueled by the game’s best players.

In the interim, Zanon will also continue to lead Global Men’s Training for Nike. Zanon has held a number of leadership roles across categories, product engines and geographies, including vice president and general manager of Global Basketball; vice president and general manager of U.S. Footwear; and general manager of the Americas.