NICK GRAHAM AND MARVEL COLLABORATE ON NEW MENSWEAR LINE
Designer Nick Graham and Marvel Entertainment will collaborate on a new collection of men’s shirts and neckwear that incorporates the characters and logos of Marvel’s beloved superheroes Iron Man and Captain America. The new merchandise will ship to better department and specialty stores this spring, in order to coincide with the nationwide release of Marvel’s latest film, Captain America: Civil War, which will be released on May 6.
Shirts include ginghams and Hawaiian patterns with Iron Man and the Captain America shield embedded in the designs, while the neckwear is classically designed on the front of the tie, but the tie tipping reveals the superheroes. (Neckwear will retail at $59.50; shirts will retail at $69.50.)
“Teaming up with Marvel is so cool,” says Graham, a menswear veteran and the founder of Joe Boxer. “It is such a dynamic brand that has unparalleled reach around the world. And this collection can be worn both at the beach and at the office, with the aim to be worn every day.”
Adds Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products: “Marvel is always looking for ways to connect with fans through their sense of individuality and style. We knew Nick’s unique voice in the menswear world would resonate and that his style was the right approach to offer fans a fashion-forward way to express their love for the Marvel brand.”
